--- title: RedFlash Group Insights | Jake Knight description: Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Jake Knight [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Untitled-2-3.png?width=1080&height=1080&name=Untitled-2-3.png)](https://insights.redflashgroup.com/redflash-group-insight/four-truths-about-ai-you-need-to-know-right-now) 5 min read #### [Four Truths About AI You Need to Know Right Now](https://insights.redflashgroup.com/redflash-group-insight/four-truths-about-ai-you-need-to-know-right-now) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Jan 26, 2024, 9:00:00 AM Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited about artificial intelligence (AI) and actively exploring its... [Read More](https://insights.redflashgroup.com/redflash-group-insight/four-truths-about-ai-you-need-to-know-right-now) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/ChatGBT_Blue-Background-1.png?width=864&height=628&name=ChatGBT_Blue-Background-1.png)](https://insights.redflashgroup.com/redflash-group-insight/maximizing-ai-potential-in-public-safety-marketing) 3 min read #### [Using AI to Drive Public Safety Sales & Marketing](https://insights.redflashgroup.com/redflash-group-insight/maximizing-ai-potential-in-public-safety-marketing) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 7, 2023, 9:00:00 AM So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at... [Read More](https://insights.redflashgroup.com/redflash-group-insight/maximizing-ai-potential-in-public-safety-marketing) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blogpost_Greatest-Hits-Generic-Jul-30-2025-10-07-32-6556-PM.png?width=1800&height=1694&name=Blogpost_Greatest-Hits-Generic-Jul-30-2025-10-07-32-6556-PM.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budgeting-roi) 2 min read #### [Money Matters: Our Most Popular Posts About Budgeting & ROI](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budgeting-roi) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Jan 24, 2023, 9:00:00 AM If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed by Hubspot... [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budgeting-roi) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blogpost_Marketing_911_F2-1.png?width=1350&height=1375&name=RFG_Blogpost_Marketing_911_F2-1.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-next-gen-911) 6 min read #### [Marketing to 911: 5 Tips to Reach a Changing Environment](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-next-gen-911) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 24, 2022, 9:00:00 AM Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a... [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-next-gen-911) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Economic_Downturn_blog_ill-1.png?width=1876&height=1294&name=Economic_Downturn_blog_ill-1.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-prepare-for-recession) 6 min read #### [Doing Business with Public Safety During Economic Downturns](https://insights.redflashgroup.com/redflash-group-insight/public-safety-prepare-for-recession) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): May 17, 2022, 9:00:00 AM The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recent... [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-prepare-for-recession) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/how-to-estimate-the-lifetime-value-of-a-customer-1.png?width=1500&height=1159&name=how-to-estimate-the-lifetime-value-of-a-customer-1.png)](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) 3 min read #### [How to Measure Lifetime Value in Your Marketing Efforts](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Feb 28, 2022, 9:00:00 AM If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Telling-Your-Story_F2.png?width=1904&height=1371&name=Telling-Your-Story_F2.png)](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) 4 min read #### [How to Create Content That Connects with Public Safety](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 2, 2021, 9:00:00 AM Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of... [Execution](https://insights.redflashgroup.com/redflash-group-insight/tag/execution) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/digital-public-safety-marketing-strategy.png?width=1224&height=792&name=digital-public-safety-marketing-strategy.png)](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) 3 min read #### [Your Public Safety Marketing Should Start with Digital](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Feb 16, 2021, 9:00:00 AM \*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing Budget... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blog_Shrinking-Marketing-Budget.jpg?width=2089&height=1429&name=RFG_Blog_Shrinking-Marketing-Budget.jpg)](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) 4 min read #### [How to Approach Your Marketing Budget During a Downturn](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Sep 25, 2020, 9:00:00 AM If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Marketing-Budgets_073020_v1.png?width=2500&height=1629&name=Marketing-Budgets_073020_v1.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) 5 min read #### [How to Dial in Your Marketing Budget for Public Safety](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 25, 2020, 9:00:00 AM Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) [1](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight/page/1) [2](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight/page/2) [Next](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight/page/2) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. 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