5 min read
Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited about artificial intelligence (AI) and actively exploring its...
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3 min read
So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at...
2 min read
If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed by Hubspot...
6 min read
Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a...
6 min read
The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recent...
3 min read
If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means...
4 min read
Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of...
3 min read
*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing Budget...
4 min read
If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current...
5 min read
Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in...
