--- title: RedFlash Group Insights | Jeff Berend description: Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/author/jberend#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Jeff Berend [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blog_Strategy_Trellis_090320_v2.jpg?width=2500&height=1642&name=RFG_Blog_Strategy_Trellis_090320_v2.jpg)](https://insights.redflashgroup.com/redflash-group-insight/how-to-make-your-strategic-messaging-compelling) 3 min read #### [What You Say Matters: How to Make Messaging Compelling and Consistent](https://insights.redflashgroup.com/redflash-group-insight/how-to-make-your-strategic-messaging-compelling) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jberend): Sep 8, 2020, 9:00:00 AM Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get distracted by what their competitors are saying or fleeting trends, losing touch with what they should... [Positioning](https://insights.redflashgroup.com/redflash-group-insight/tag/positioning) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-make-your-strategic-messaging-compelling) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. These tools may record interactions such as page views, clicks, and navigation patterns. By continuing to use this site, you consent to the collection and use of such information as described in our Privacy Policy. Where required by law, we will obtain your prior consent before activating non-essential tracking technologies. California residents have the right to request access to, correction of, or deletion of their personal information, and to opt out of certain data uses or sharing. To exercise these rights, please visit our Privacy Policy or contact us directly.* Return to top