--- title: RedFlash Group Insights | Jeff Berend description: Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Jeff Berend [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG-Marketing-Budget-compare-to-last-years-graphic-R3.png?width=864&height=576&name=RFG-Marketing-Budget-compare-to-last-years-graphic-R3.png)](https://insights.redflashgroup.com/redflash-group-insight/measure-roi-to-improve-marketing-results) 3 min read #### [Measure ROI to Improve Marketing Results](https://insights.redflashgroup.com/redflash-group-insight/measure-roi-to-improve-marketing-results) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Apr 22, 2025, 9:00:00 AM More than 40% of the senior marketing managers who took our recent survey said their current marketing budget was bigger than the previous year’s. (They’re either good, lucky or both!) Most of our respondents, though, weren’t so fortunate. Nearly... [Read More](https://insights.redflashgroup.com/redflash-group-insight/measure-roi-to-improve-marketing-results) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG-Blog-Referrals-Are-Great-for-Business-graphic-R1.png?width=864&height=576&name=RFG-Blog-Referrals-Are-Great-for-Business-graphic-R1.png)](https://insights.redflashgroup.com/redflash-group-insight/using-referrals-to-drive-sales) 2 min read #### [Using Referrals to Drive Sales](https://insights.redflashgroup.com/redflash-group-insight/using-referrals-to-drive-sales) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Mar 11, 2025, 9:00:00 AM In our recent survey marketing leaders told us that conferences and trade shows are their most effective marketing and sales tactic, but customer... [Read More](https://insights.redflashgroup.com/redflash-group-insight/using-referrals-to-drive-sales) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG-Industry-Trends-Disconnect-on-Brand-Awareness-graphic-R2-1.png?width=864&height=576&name=RFG-Industry-Trends-Disconnect-on-Brand-Awareness-graphic-R2-1.png)](https://insights.redflashgroup.com/redflash-group-insight/why-brand-sentiment-and-reputation-matter) 2 min read #### [Why Brand Sentiment and Reputation Matter](https://insights.redflashgroup.com/redflash-group-insight/why-brand-sentiment-and-reputation-matter) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Feb 11, 2025, 9:00:00 AM When we asked marketing leaders at organizations serving public safety what their biggest marketing and communications priorities are, we weren’t... [Read More](https://insights.redflashgroup.com/redflash-group-insight/why-brand-sentiment-and-reputation-matter) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG-Industry-Trends-Cloud-Blog-graphic-R1-1.jpg?width=864&height=576&name=RFG-Industry-Trends-Cloud-Blog-graphic-R1-1.jpg)](https://insights.redflashgroup.com/redflash-group-insight/why-you-should-hire-outside-subject-matter-experts) 2 min read #### [Why You Should Hire Outside Subject Matter Experts](https://insights.redflashgroup.com/redflash-group-insight/why-you-should-hire-outside-subject-matter-experts) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Nov 18, 2024, 9:00:00 AM Public safety is all about managing and reducing risk. After all, risk is the thing you like the absolute least if your job is keeping your community... [Read More](https://insights.redflashgroup.com/redflash-group-insight/why-you-should-hire-outside-subject-matter-experts) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/No_Yes_APR_blogpost-1.png?width=864&height=576&name=No_Yes_APR_blogpost-1.png)](https://insights.redflashgroup.com/redflash-group-insight/overcoming-public-safety-leaders-most-common-sales-objections) 3 min read #### [Overcoming Public Safety Leaders’ Most Common Sales Objections](https://insights.redflashgroup.com/redflash-group-insight/overcoming-public-safety-leaders-most-common-sales-objections) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Aug 21, 2024, 9:00:00 AM These days, it feels like public safety trade show season is, well, all year long! One of the key roles marketing plays around trade shows is getting... [Read More](https://insights.redflashgroup.com/redflash-group-insight/overcoming-public-safety-leaders-most-common-sales-objections) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/What_Makes_Great_Org_Illustration_F.png?width=1800&height=1333&name=What_Makes_Great_Org_Illustration_F.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) 6 min read #### [6 Key Tips to Great Public Safety Marketing](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Aug 2, 2024, 9:00:00 AM The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/What_Works_in_marketing_PS_F.png?width=1800&height=1050&name=What_Works_in_marketing_PS_F.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) 5 min read #### [Marketing to Public Safety Leaders: 5 Truths](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jul 8, 2024, 9:00:00 AM Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Kris_Kaull-REDFLASH-Headshot3-1.png?width=1080&height=804&name=Kris_Kaull-REDFLASH-Headshot3-1.png)](https://insights.redflashgroup.com/redflash-group-insight/kris-kaull-joins-redflash-group-as-partner) 2 min read #### [Kris Kaull Joins RedFlash Group as Partner](https://insights.redflashgroup.com/redflash-group-insight/kris-kaull-joins-redflash-group-as-partner) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): May 8, 2024, 9:00:00 AM Public Safety Leader Set to Enhance Consulting Firm’s Reach and Expertise May 8, 2024, San Diego—Kris Kaull, a leading public safety media and... [Read More](https://insights.redflashgroup.com/redflash-group-insight/kris-kaull-joins-redflash-group-as-partner) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Predictable-is-Preventable.png?width=2000&height=1294&name=Predictable-is-Preventable.png)](https://insights.redflashgroup.com/redflash-group-insight/predictable-preventable-mistakes-marketing-public-safety) 5 min read #### [Predictable is Preventable: Top Mistakes in Marketing to Public Safety](https://insights.redflashgroup.com/redflash-group-insight/predictable-preventable-mistakes-marketing-public-safety) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Feb 21, 2024, 9:00:00 AM If you’ve attended any public safety conferences or trade shows, you’ve probably heard the legendary Gordon Grahamdeliver a keynote. For those who... [Read More](https://insights.redflashgroup.com/redflash-group-insight/predictable-preventable-mistakes-marketing-public-safety) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/2023_greatest_hits_blogpost_v1-1.png?width=1200&height=800&name=2023_greatest_hits_blogpost_v1-1.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-planning-strategy-2024) 2 min read #### [Planning for 2024 and Beyond: Our Best Strategy & Planning Blogs](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-planning-strategy-2024) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Dec 12, 2023, 9:00:00 AM One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of... [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-planning-strategy-2024) [1](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend/page/1) [2](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend/page/2) [3](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend/page/3) [4](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend/page/4) [Next](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend/page/2) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. 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