RedFlash Group

4 min read

Marketing to First Responders: Brevity Where It Counts

There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not...

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5 min read

7 Ways to Market Tech to Non-Tech People

Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t...

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5 min read

How to Win the Trust of Public Safety Audiences with Content Marketing

Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First...

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4 min read

Marketing to Law Enforcement: Getting Past the Misconceptions

Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police...

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2 min read

Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021

PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS...

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