--- title: RedFlash Group Insights | RedFlash Group description: Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # RedFlash Group [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/BeBrief-1.png?width=1650&height=1200&name=BeBrief-1.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-first-responders-how-to-engage) 4 min read #### [Marketing to First Responders: Brevity Where It Counts](https://insights.redflashgroup.com/redflash-group-insight/marketing-first-responders-how-to-engage) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Mar 7, 2023, 9:00:00 AM There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to reach than general audiences. For those marketing to public safety, this is the challenge. It’s not... [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-first-responders-how-to-engage) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Selling_Tech-to-NonTech_v2.png?width=1800&height=1683&name=Selling_Tech-to-NonTech_v2.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-public-safety-technology-tips) 5 min read #### [7 Ways to Market Tech to Non-Tech People](https://insights.redflashgroup.com/redflash-group-insight/marketing-public-safety-technology-tips) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Feb 8, 2023, 9:00:00 AM Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t... [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-public-safety-technology-tips) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/BuildTrust.png?width=1650&height=1200&name=BuildTrust.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-content-marketing) 5 min read #### [How to Win the Trust of Public Safety Audiences with Content Marketing](https://insights.redflashgroup.com/redflash-group-insight/public-safety-content-marketing) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Sep 22, 2022, 9:00:00 AM Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First... [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-content-marketing) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blogpost_Marketing_Law_Enforcement_F2_-1.png?width=1627&height=1515&name=RFG_Blogpost_Marketing_Law_Enforcement_F2_-1.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) 4 min read #### [Marketing to Law Enforcement: Getting Past the Misconceptions](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Jul 6, 2022, 9:00:00 AM Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police... [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Keith-Griffiths.jpg?width=800&height=600&name=Keith-Griffiths.jpg)](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) 2 min read #### [Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Aug 13, 2021, 9:00:00 AM PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS... 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