--- title: RedFlash Group Insights | Branding description: Branding | Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/tag/branding#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Insights That Matter #### Actionable ideas and clear strategies for public-safety leaders—because the right insight at the right time changes everything. Filter by Tag Show All Branding Communication strategy Crisis Communication Execution Industry Insights Leadership News Positioning ##### Sign Up Today ### Branding [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Hot-Sauce-Naming_v2-1.png?width=1650&height=1247&name=Hot-Sauce-Naming_v2-1.png)](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) 5 min read #### [What’s in a Name? A Lot More Than You Might Think](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths): Jan 24, 2022, 9:00:00 AM It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public... [Positioning](https://insights.redflashgroup.com/redflash-group-insight/tag/positioning) [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Keith-Griffiths.jpg?width=800&height=600&name=Keith-Griffiths.jpg)](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) 2 min read #### [Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Aug 13, 2021, 9:00:00 AM PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blog_post_Going-back-to-Conferences_small.png?width=864&height=568&name=Blog_post_Going-back-to-Conferences_small.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) 4 min read #### [Public Safety Conferences Are Back! What to Expect](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Aug 9, 2021, 9:00:00 AM It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Tips-for-networking-master_v2-1.png?width=1627&height=1515&name=Tips-for-networking-master_v2-1.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-business-networking-tips) 5 min read #### [5 Ways to Become a Networking Master in Public Safety](https://insights.redflashgroup.com/redflash-group-insight/public-safety-business-networking-tips) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths): Jul 26, 2021, 9:00:00 AM Virtual events definitely have their place. After all, we learned to live with them for something like 16 months. But can you sense the excitement... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-business-networking-tips) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_blog_post_Dos_DOnts_Thought_Leaders.png?width=2381&height=1517&name=RFG_blog_post_Dos_DOnts_Thought_Leaders.png)](https://insights.redflashgroup.com/redflash-group-insight/5-tips-public-safety-thought-leadership) 4 min read #### [Five Ways to Improve Your Thought Leadership in Public Safety](https://insights.redflashgroup.com/redflash-group-insight/5-tips-public-safety-thought-leadership) [Tricia Duva](https://insights.redflashgroup.com/redflash-group-insight/author/tricia-duva): Jul 7, 2021, 9:00:00 AM As we all know, no one can speak eloquently on every topic, to every audience. So how do you do thought leadership right when talking to those in... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Read More](https://insights.redflashgroup.com/redflash-group-insight/5-tips-public-safety-thought-leadership) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Challenge-Coin.png?width=2171&height=1415&name=Challenge-Coin.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-anniversary-marketing-campaigns) 5 min read #### [Celebrating Milestones and Anniversaries: Marketing Gimmick, or Opportunity for Reflection?](https://insights.redflashgroup.com/redflash-group-insight/public-safety-anniversary-marketing-campaigns) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths): Jun 7, 2021, 9:00:00 AM Take a look around at all the marketing messages we receive about milestones and anniversaries (M&As). People in public safety and beyond reflexively... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-anniversary-marketing-campaigns) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blog_Selling_to_PS.png?width=1410&height=926&name=RFG_Blog_Selling_to_PS.png)](https://insights.redflashgroup.com/redflash-group-insight/selling-to-public-safety) 3 min read #### [3 Things You Must Do to Successfully Sell to Public Safety](https://insights.redflashgroup.com/redflash-group-insight/selling-to-public-safety) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): May 10, 2021, 9:00:00 AM Selling to public safety professionals is much the same as selling to any other industry. But there are some key differences. Knowing the... [Positioning](https://insights.redflashgroup.com/redflash-group-insight/tag/positioning) [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Read More](https://insights.redflashgroup.com/redflash-group-insight/selling-to-public-safety) 2 min read #### [Why Trust Matters So Much](https://insights.redflashgroup.com/redflash-group-insight/why-trust-matters-so-much) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Nov 28, 2017, 9:00:00 AM When public safety professionals look to your brand, what do they expect? [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Read More](https://insights.redflashgroup.com/redflash-group-insight/why-trust-matters-so-much) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. 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