5 min read
What’s in a Name? A Lot More Than You Might Think
It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public...
Branding
2 min read
Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021
PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS...
4 min read
Public Safety Conferences Are Back! What to Expect
It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021...
5 min read
5 Ways to Become a Networking Master in Public Safety
Virtual events definitely have their place. After all, we learned to live with them for something like 16 months. But can you sense the excitement...
4 min read
Five Ways to Improve Your Thought Leadership in Public Safety
As we all know, no one can speak eloquently on every topic, to every audience. So how do you do thought leadership right when talking to those in...
5 min read
Celebrating Milestones and Anniversaries: Marketing Gimmick, or Opportunity for Reflection?
Take a look around at all the marketing messages we receive about milestones and anniversaries (M&As). People in public safety and beyond reflexively...
3 min read
3 Things You Must Do to Successfully Sell to Public Safety
Selling to public safety professionals is much the same as selling to any other industry. But there are some key differences. Knowing the...
2 min read
Why Trust Matters So Much
When public safety professionals look to your brand, what do they expect?