--- title: RedFlash Group Insights | Communication strategy description: Communication strategy | Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Insights That Matter #### Actionable ideas and clear strategies for public-safety leaders—because the right insight at the right time changes everything. Filter by Tag Show All Branding Communication strategy Crisis Communication Execution Industry Insights Leadership News Positioning ##### Sign Up Today ### Communication strategy [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/What_Works_in_marketing_PS_F.png?width=1800&height=1050&name=What_Works_in_marketing_PS_F.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) 5 min read #### [Marketing to Public Safety Leaders: 5 Truths](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jul 8, 2024, 9:00:00 AM Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blogpost_Regional_vs_National_F-1.png?width=1938&height=1327&name=RFG_Blogpost_Regional_vs_National_F-1.png)](https://insights.redflashgroup.com/redflash-group-insight/national-local-public-safety-marketing) 5 min read #### [National vs. Regional: What Works Best in Public Safety Marketing?](https://insights.redflashgroup.com/redflash-group-insight/national-local-public-safety-marketing) [Rebecca Vogel](https://insights.redflashgroup.com/redflash-group-insight/author/rebecca-vogel): May 28, 2024, 9:00:00 AM Marketing budgets and resources are limited. As are the time and attention of your public safety customers. So when you do manage to capture the... [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/national-local-public-safety-marketing) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_blogpost_2023_game_plan_F.png?width=1800&height=1350&name=RFG_blogpost_2023_game_plan_F.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-trends-2023-strategy) 4 min read #### [Your 2023 Marketing Plan Should Answer These Questions](https://insights.redflashgroup.com/redflash-group-insight/public-safety-trends-2023-strategy) [Rebecca Vogel](https://insights.redflashgroup.com/redflash-group-insight/author/rebecca-vogel): Nov 18, 2022, 9:00:00 AM Is it really possible that 2023 is almost here? And though more things are back to normal, there are still new challenges and uncertainties–as well... [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-trends-2023-strategy) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blogpost_Marketing_Law_Enforcement_F2_-1.png?width=1627&height=1515&name=RFG_Blogpost_Marketing_Law_Enforcement_F2_-1.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) 4 min read #### [Marketing to Law Enforcement: Getting Past the Misconceptions](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Jul 6, 2022, 9:00:00 AM Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police... [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-police-departments-strategy) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Hot-Sauce-Naming_v2-1.png?width=1650&height=1247&name=Hot-Sauce-Naming_v2-1.png)](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) 5 min read #### [What’s in a Name? A Lot More Than You Might Think](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths): Jan 24, 2022, 9:00:00 AM It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public... [Positioning](https://insights.redflashgroup.com/redflash-group-insight/tag/positioning) [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/naming-strategy-public-safety-products-services) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blogpost_How-to-Choose_an-Agency_v2.png?width=2010&height=1615&name=Blogpost_How-to-Choose_an-Agency_v2.png)](https://insights.redflashgroup.com/redflash-group-insight/choosing-the-right-public-safety-marketing-agency) 5 min read #### [Choosing the Right Public Safety Marketing Agency](https://insights.redflashgroup.com/redflash-group-insight/choosing-the-right-public-safety-marketing-agency) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Dec 13, 2021, 9:00:00 AM No doubt you know all about the Great Resignation. According to the latest Job Openings and Labor Turnover Summary (aka the JOLTS report) from the... [Execution](https://insights.redflashgroup.com/redflash-group-insight/tag/execution) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/choosing-the-right-public-safety-marketing-agency) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Turbo_Charged_v2.png?width=1650&height=1200&name=Turbo_Charged_v2.png)](https://insights.redflashgroup.com/redflash-group-insight/simple-ways-to-generate-leads-in-public-safety) 5 min read #### [Simple Ways to Generate Leads in Public Safety](https://insights.redflashgroup.com/redflash-group-insight/simple-ways-to-generate-leads-in-public-safety) [Rebecca Vogel](https://insights.redflashgroup.com/redflash-group-insight/author/rebecca-vogel): Nov 1, 2021, 9:00:00 AM For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just... [Execution](https://insights.redflashgroup.com/redflash-group-insight/tag/execution) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/simple-ways-to-generate-leads-in-public-safety) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blog-Post-Graphic_Strategy-before-tactics_2500px-1.jpg?width=2500&height=1442&name=Blog-Post-Graphic_Strategy-before-tactics_2500px-1.jpg)](https://insights.redflashgroup.com/redflash-group-insight/is-it-time-to-take-a-fresh-look-at-your-public-safety-communication-plan) 5 min read #### [Is It Time to Take a Fresh Look at Your Public Safety Communication Plan?](https://insights.redflashgroup.com/redflash-group-insight/is-it-time-to-take-a-fresh-look-at-your-public-safety-communication-plan) [Rebecca Vogel](https://insights.redflashgroup.com/redflash-group-insight/author/rebecca-vogel): Oct 22, 2021, 9:00:00 AM For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit... [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/is-it-time-to-take-a-fresh-look-at-your-public-safety-communication-plan) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blog_post_Going-back-to-Conferences_small.png?width=864&height=568&name=Blog_post_Going-back-to-Conferences_small.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) 4 min read #### [Public Safety Conferences Are Back! What to Expect](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Aug 9, 2021, 9:00:00 AM It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-conferences-are-back-what-to-expect) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Telling-Your-Story_F2.png?width=1904&height=1371&name=Telling-Your-Story_F2.png)](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) 4 min read #### [How to Create Content That Connects with Public Safety](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 2, 2021, 9:00:00 AM Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of... [Execution](https://insights.redflashgroup.com/redflash-group-insight/tag/execution) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/focus-your-public-safety-content) [1](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy/page/1) [2](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy/page/2) [Next](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy/page/2) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. 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