--- title: RedFlash Group Insights | Leadership description: Leadership | Get the latest tips, tricks and insights about public safety, crisis communications, communication strategy, and much more. --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu # Insights That Matter #### Actionable ideas and clear strategies for public-safety leaders—because the right insight at the right time changes everything. Filter by Tag Show All Branding Communication strategy Crisis Communication Execution Industry Insights Leadership News Positioning ##### Sign Up Today ### Leadership [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/What_Makes_Great_Org_Illustration_F.png?width=1800&height=1333&name=What_Makes_Great_Org_Illustration_F.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) 6 min read #### [6 Key Tips to Great Public Safety Marketing](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Aug 2, 2024, 9:00:00 AM The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-six-tips) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/What_Works_in_marketing_PS_F.png?width=1800&height=1050&name=What_Works_in_marketing_PS_F.png)](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) 5 min read #### [Marketing to Public Safety Leaders: 5 Truths](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jul 8, 2024, 9:00:00 AM Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Communication strategy](https://insights.redflashgroup.com/redflash-group-insight/tag/communication-strategy) [Read More](https://insights.redflashgroup.com/redflash-group-insight/marketing-to-public-safety-leaders-5-truths) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/marketing-to-law-enforcement-media-associations.png?width=750&height=485&name=marketing-to-law-enforcement-media-associations.png)](https://insights.redflashgroup.com/redflash-group-insight/leveraging-the-media-when-marketing-to-public-safety) 5 min read #### [7 Truths About Working with Public Safety Media and Associations](https://insights.redflashgroup.com/redflash-group-insight/leveraging-the-media-when-marketing-to-public-safety) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jul 25, 2022, 9:00:00 AM Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful... [Industry Insights](https://insights.redflashgroup.com/redflash-group-insight/tag/industry-insights) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/leveraging-the-media-when-marketing-to-public-safety) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/how-to-estimate-the-lifetime-value-of-a-customer-1.png?width=1500&height=1159&name=how-to-estimate-the-lifetime-value-of-a-customer-1.png)](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) 3 min read #### [How to Measure Lifetime Value in Your Marketing Efforts](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Feb 28, 2022, 9:00:00 AM If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Jan_2022_Predictions.png?width=1650&height=1275&name=Jan_2022_Predictions.png)](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) 8 min read #### [What Does 2022 Hold for Public Safety?](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jan 10, 2022, 9:00:00 AM When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with... [Industry Insights](https://insights.redflashgroup.com/redflash-group-insight/tag/industry-insights) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Keith-Griffiths.jpg?width=800&height=600&name=Keith-Griffiths.jpg)](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) 2 min read #### [Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group): Aug 13, 2021, 9:00:00 AM PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS... [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/June_Why-Tension_Good_car_1.png?width=2392&height=1473&name=June_Why-Tension_Good_car_1.png)](https://insights.redflashgroup.com/redflash-group-insight/why-tension-between-sales-marketing-is-a-good-thing) 3 min read #### [Why Tension Between Sales & Marketing is a Good Thing](https://insights.redflashgroup.com/redflash-group-insight/why-tension-between-sales-marketing-is-a-good-thing) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend): Jun 1, 2021, 9:00:00 AM Sales battling with marketing is an age-old tale, perhaps best illustrated by Alec Baldwin’s character in the movie “Glengarry Glen Ross.” I love the... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/why-tension-between-sales-marketing-is-a-good-thing) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/digital-public-safety-marketing-strategy.png?width=1224&height=792&name=digital-public-safety-marketing-strategy.png)](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) 3 min read #### [Your Public Safety Marketing Should Start with Digital](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Feb 16, 2021, 9:00:00 AM \*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing Budget... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/RFG_Blog_Shrinking-Marketing-Budget.jpg?width=2089&height=1429&name=RFG_Blog_Shrinking-Marketing-Budget.jpg)](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) 4 min read #### [How to Approach Your Marketing Budget During a Downturn](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Sep 25, 2020, 9:00:00 AM If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-manage-your-marketing-budget-in-a-recession) [![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Marketing-Budgets_073020_v1.png?width=2500&height=1629&name=Marketing-Budgets_073020_v1.png)](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) 5 min read #### [How to Dial in Your Marketing Budget for Public Safety](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight): Aug 25, 2020, 9:00:00 AM Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/public-safety-marketing-budget) [1](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership/page/1) [2](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership/page/2) [Next](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership/page/2) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. 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