6 min read
6 Key Tips to Great Public Safety Marketing
The public safety market isn’t all that big. Spotting the organizations that find marketing success in this sector is easy if you have enough...
Leadership
5 min read
Marketing to Public Safety Leaders: 5 Truths
Marketing to public safety audiences is different. It just is. A product demo by a product manager is a common and effective tactic at most industry...
5 min read
7 Truths About Working with Public Safety Media and Associations
Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful...
3 min read
How to Measure Lifetime Value in Your Marketing Efforts
If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means...
8 min read
What Does 2022 Hold for Public Safety?
When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with...
2 min read
Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021
PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS...
3 min read
Why Tension Between Sales & Marketing is a Good Thing
Sales battling with marketing is an age-old tale, perhaps best illustrated by Alec Baldwin’s character in the movie “Glengarry Glen Ross.” I love the...
3 min read
Your Public Safety Marketing Should Start with Digital
*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing Budget...
4 min read
How to Approach Your Marketing Budget During a Downturn
If you’re like most companies, you’re taking a hard look at your marketing budget and considering some difficult choices in response to the current...
5 min read
How to Dial in Your Marketing Budget for Public Safety
Hockey legend Wayne Gretzky once said: “Skate to where the puck is going, not to where it has been.” It’s an adage that inspires forward thinking in...