--- title: The 5 questions every leader serving public safety must answer - RedFlash Group description: At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES. These leaders and organizations do […] image: https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Blog-1-layout_BW.jpg --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/the-5-questions-every-leader-serving-public-safety-must-answer#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu 1 min read # The 5 questions every leader serving public safety must answer [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend) : Updated on August 20, 2025 [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) ![The 5 questions every leader serving public safety must answer](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Blog-1-layout_BW.jpg) At the [RedFlash Group](http://www.redflashgroup.com/), we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology that improves the safety and effectiveness of first responders. With solutions that make citizens and communities safer and healthier. Game-changing ideas that actually SAVE LIVES. ![](https://insights.redflashgroup.com/hs-fs/hubfs/Imported_Blog_Media/Blog-1-layout_d2-1.png?width=1080&height=607&name=Blog-1-layout_d2-1.png) These leaders and organizations do all these amazing things. So how come there are so many who can’t articulate their organization’s purpose, nor answer all 5 critical questions (we’ll get to each in a second). The answer is pretty simple. They’re swept up in the day-to-day business of putting out fires (literally and figuratively). They’ve got their heads down, with no time to look up. They’re busy with what’s Urgent, but maybe not what’s Important. Yet taking the time to think about these 5 questions, discuss them with your leadership team, can make all the difference. You and your team will be more focused, more inspired, more driven. In fact, we recently had a team meeting to revisit our own answers to these 5 critical questions. We’re pretty staunch followers of [The Table Group](https://www.tablegroup.com/), led by [Patrick Lencioni](https://www.linkedin.com/in/patrick-lencioni-orghealth/), the organizational health pioneer and author of [The Advantage](https://www.amazon.com/Advantage-Enhanced-Organizational-Everything-Business-ebook/dp/B006ORWT3Y). They recommend a very simple one page document for organizational planning. In it, you answer these 5 straight-forward questions to achieve organizational clarity: 1. Why do we exist? (Core purpose) 2. How do we behave? (Core values) 3. What do we do? (Business definition) 4. How will we succeed? (Strategic anchors) 5. What’s most important, right now? (Thematic goal)  Now all the questions—and answers—are important, but for now, let’s just talk about purpose. We had spent time revisiting Question 1 (Why do we exist) at a previous meeting, and had been discussing and percolating on it since then. At the most recent meeting, we brainstormed again in small groups, and while there were many good ideas, we agreed that RedFlash associate and resident wordsmith, [Michael Gerber](https://www.linkedin.com/in/michael-gerber-11917057/), came up with a way of answering the question that feels just right: At RedFlash, we partner with great organizations to make communities safer and healthier. That pretty much says it. Every day, we go to work to help our clients—government, technology companies, public safety organizations—do just that. Make communities safer and healthier. That’s why we exist. Now may be a good time for you and your organization’s leadership to revisit the same questions. The process can bring your team together. The answers will likely be inspiring and motivating. It will cause you to look up and think strategically. And that’s all pretty good for business. - [Tweet](https://twitter.com/share) [![Your Public Safety Marketing Should Start with Digital](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/digital-public-safety-marketing-strategy.png)](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) 3 min read #### [Your Public Safety Marketing Should Start with Digital](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight) : Feb 16, 2021, 9:00:00 AM \*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/digital-public-safety-marketing-strategy) [![What Does 2022 Hold for Public Safety?](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Jan_2022_Predictions.png)](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) 8 min read #### [What Does 2022 Hold for Public Safety?](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend) : Jan 10, 2022, 9:00:00 AM When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with... [Industry Insights](https://insights.redflashgroup.com/redflash-group-insight/tag/industry-insights) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) [Read More](https://insights.redflashgroup.com/redflash-group-insight/what-does-2022-hold-for-public-safety) [![How to Measure Lifetime Value in Your Marketing Efforts](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/how-to-estimate-the-lifetime-value-of-a-customer-1.png)](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) 3 min read #### [How to Measure Lifetime Value in Your Marketing Efforts](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [Jake Knight](https://insights.redflashgroup.com/redflash-group-insight/author/jake-knight) : Feb 28, 2022, 9:00:00 AM If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/how-to-estimate-the-lifetime-value-of-a-customer) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. 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