5 min read
It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your...
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5 min read
Virtual events definitely have their place. After all, we learned to live with them for something like 16 months. But can you sense the excitement...
5 min read
Take a look around at all the marketing messages we receive about milestones and anniversaries (M&As). People in public safety and beyond reflexively...
5 min read
Working with a variety of clients, we’ve been reminded of a couple of things about public speaking. First, that great speakers are made, not born (it...
7 min read
You’re at a national conference where you normally exhibit (remember those days?). But this year you’ve been asked to speak and have just been...
4 min read
Marketing to Public Safety During a Crisis We are experiencing no ordinary crisis. Between the pandemic, recession and social upheaval, this will...
2 min read
What we can learn from the enduring legacy of Jim Page James O. Page was known to many in public safety as the “father of modern EMS.” It was 15...
1 min read
"Being a gentleman is good for business." ~ Brian LaCroix I was recently at a retirement event that got me thinking about what being nice has to do...
2 min read
"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world." - Joel A. Barker Over...
2 min read
In the busy world of marketing, it can be tempting to push projects forward to keep “doing something.” Sometimes we need to take a step back to...
