5 min read
What’s in a Name? A Lot More Than You Might Think
It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public...
Positioning
5 min read
Killer Presentations for Public Safety Audiences
Working with a variety of clients, we’ve been reminded of a couple of things about public speaking. First, that great speakers are made, not born (it...
3 min read
3 Things You Must Do to Successfully Sell to Public Safety
Selling to public safety professionals is much the same as selling to any other industry. But there are some key differences. Knowing the...
4 min read
How to Get Public Safety Thought Leaders Together to Talk Up Your Business
We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but...
4 min read
Why Words Matter in Marketing to Public Safety
We’ve all been there. You work for months on a marketing campaign, only to deploy it to a resounding chorus of crickets. Zero response. Or maybe...
1 min read
Video: How to Tell Your Organization’s Story
RedFlash Folk Present at the Citizen CPR Foundation Virtual Summit How will you supercharge your marketing in 2021? Selling an idea, product or...
3 min read
What You Say Matters: How to Make Messaging Compelling and Consistent
Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get...
2 min read
Does your organization think 30 years ahead? Here’s why you should.
"Vision without action is merely a dream. Action without vision just passes the time. Vision with action can change the world." - Joel A. Barker Over...
2 min read
What Your Brand Name Tells Your Customers
The RedFlash team was recently presented with an interesting opportunity: We were asked to help name a major global brand being launched by one of...
2 min read
How to Tell Your Story So People Will Listen
Recently, a consulting client came to us with a question: Why weren’t they getting leads from the webinars they kept conducting? The webinars were...