--- title: Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021 - RedFlash Group description: PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS Leadership Forum with the Pinnacle Lifetime Achievement Award. The award recognizes individuals who have made significant contributions to emergency medical services over the course of their career. “Keith’s passion for […] image: https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Keith-Griffiths.jpg --- [Skip to the main content.](https://insights.redflashgroup.com/redflash-group-insight/keith-griffiths-presented-with-lifetime-achievement-award-at-pinnacle-2021#main-content) [![RFG_Logo_White](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_White.png?width=800&height=191&name=RFG_Logo_White.png "RFG_Logo_White")](http://redflashgroup.com) [![RFG_Logo_2Color-2](https://insights.redflashgroup.com/hs-fs/hubfs/RFG_Logo_2Color-2.png?width=799&height=191&name=RFG_Logo_2Color-2.png "RFG_Logo_2Color-2")](http://redflashgroup.com) Toggle Menu Toggle Menu 2 min read # Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021 [RedFlash Group](https://insights.redflashgroup.com/redflash-group-insight/author/redflash-group) : Updated on August 20, 2025 [Branding](https://insights.redflashgroup.com/redflash-group-insight/tag/branding) [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [News](https://insights.redflashgroup.com/redflash-group-insight/tag/news) ![Keith Griffiths Presented with Lifetime Achievement Award at Pinnacle 2021](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Keith-Griffiths.jpg)   **PHOENIX, AZ —** Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the [15th Pinnacle EMS Leadership Forum](https://pinnacle-ems.com/) with the Pinnacle Lifetime Achievement Award. The award recognizes individuals who have made significant contributions to emergency medical services over the course of their career. “Keith’s passion for advancing our profession, combined with his storytelling prowess, has inspired thousands of EMS clinicians and leaders and helped millions of people whose lives have been touched by EMS over the last four decades,” said Jay Fitch, PhD, founding partner of Fitch & Associates and co-chair of the Pinnacle Program Committee. “Although he often acted behind the scenes, Keith’s legacy can be seen across EMS and around the world.” After studying at the US Naval Academy and San Diego State University, Griffiths landed at Emergency magazine. As managing editor, he began to learn the industry and meet its leaders, including James O. Page, who had helped start one of the nation’s first paramedic programs in Los Angeles County. In 1980, Griffiths and Page launched JEMS, the Journal of EMS, with Griffiths as founding editor. JEMS became one of the leading voices in EMS, publishing articles by legends such as economist Jack Stout, creator of the public utility model EMS system; Jeff Clawson, a pioneer of emergency medical dispatch; and many others. Through his own writing and by helping visionary EMS leaders shape their stories, Griffiths shepherded new ideas and questioned outdated tenets—all while continuously promoting the value of EMS.   “Keith’s love for EMS has fooled many people into thinking that he began his career as an EMT or paramedic, because he has done as much to support EMS as anyone who ever wore a patch on their sleeve,” Fitch said. After leaving JEMS, Keith co-founded RedFlash Group, a strategic communications consulting firm specializing in public safety celebrating its twentieth anniversary this summer. During his time at RedFlash, Griffiths has continued to help shape the future of EMS, through his work with businesses, government agencies, and non-profit organizations serving the industry. In partnership with Fitch & Associates, Griffiths and RedFlash also helped launch the first Pinnacle in 2006 and has been an integral part of the conference ever since. In addition to his work with RedFlash Group, Griffiths has also volunteered his time as a board member or advisor to many organizations throughout his career, most recently including the California Paramedic Foundation and the Citizen CPR Foundation. Along with his wife, Heidi, and their daughter, Zoe, Griffiths is a supporter of the Rancho Coastal Humane Society and a frequent foster parent to puppies in need of a home. For additional coverage check out Keith’s story published in [JEMS](https://www.jems.com/best-practices/spotlight/jems-founding-editor-presented-with-lifetime-achievement-award/) and on [EMS1](https://www.ems1.com/pinnacle/articles/keith-griffiths-kelly-cope-honored-at-pinnacle-hbMTatN6po5f2nQT/). - [Tweet](https://twitter.com/share) [![Decisions Are Made by Those Who Show Up](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Pinnacle-2019-BW.jpg)](https://insights.redflashgroup.com/redflash-group-insight/decisions-are-made-by-those-who-show-up) 2 min read #### [Decisions Are Made by Those Who Show Up](https://insights.redflashgroup.com/redflash-group-insight/decisions-are-made-by-those-who-show-up) [Jeff Berend](https://insights.redflashgroup.com/redflash-group-insight/author/jeff-berend) : Aug 1, 2019, 9:00:00 AM So today I realized I’ve been to about 250 public safety conferences over the past 25 years. And I asked myself, “Was it worth it?” My answer... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/decisions-are-made-by-those-who-show-up) [![Does Your Organization Prioritize Mentoring?](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Jim-Page_photoBW.jpg)](https://insights.redflashgroup.com/redflash-group-insight/does-your-organization-prioritize-mentoring) 2 min read #### [Does Your Organization Prioritize Mentoring?](https://insights.redflashgroup.com/redflash-group-insight/does-your-organization-prioritize-mentoring) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths) : Sep 3, 2019, 9:00:00 AM What we can learn from the enduring legacy of Jim Page James O. Page was known to many in public safety as the “father of modern EMS.” It... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/does-your-organization-prioritize-mentoring) [![Nice Leaders Don’t Finish Last](https://insights.redflashgroup.com/hubfs/Imported_Blog_Media/Brian-LaCroixBW.jpg)](https://insights.redflashgroup.com/redflash-group-insight/nice-leaders-dont-finish-last) 1 min read #### [Nice Leaders Don’t Finish Last](https://insights.redflashgroup.com/redflash-group-insight/nice-leaders-dont-finish-last) [Keith Griffiths](https://insights.redflashgroup.com/redflash-group-insight/author/keith-griffiths) : Jun 24, 2019, 9:00:00 AM "Being a gentleman is good for business." ~ Brian LaCroix I was recently at a retirement event that got me thinking about what being nice... [Leadership](https://insights.redflashgroup.com/redflash-group-insight/tag/leadership) [Read More](https://insights.redflashgroup.com/redflash-group-insight/nice-leaders-dont-finish-last) [![RFG_Icon_White](https://insights.redflashgroup.com/hubfs/RFG_Icon_White.png)](mailto:null) - [Privacy Policy](https://www.redflashgroup.com/privacy-policy/) © 2026 RedFlash Group. All Rights Reserved. [Facebook](https://www.facebook.com/RedFlashGroup/)[X](https://x.com/redflashgroup)[Linkedin](https://www.linkedin.com/company/redflash-group/) *We use cookies and similar technologies to operate our website and to understand how visitors interact with our content. Some of these technologies are necessary for the site to function, while others help us improve performance and deliver relevant content. With your permission, we may use analytics and third-party tools that collect information about your device and browsing activity. 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