3 min read
Sales battling with marketing is an age-old tale, perhaps best illustrated by Alec Baldwin’s character in the movie “Glengarry Glen Ross.” I love the scene when Baldwin’s character, Blake, comes into the regional office to light a fire under the...
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3 min read
Selling to public safety professionals is much the same as selling to any other industry. But there are some key differences. Knowing the...
4 min read
We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but...
4 min read
We’ve all been there. You work for months on a marketing campaign, only to deploy it to a resounding chorus of crickets. Zero response. Or maybe...
5 min read
It’s been really interesting to watch different organizations respond to the pandemic and economic crisis. Some have withdrawn and are quietly trying...
5 min read
Now's the Time to Share Your Expertise These days, we hear the terms “thought leader” and “thought leadership” a lot. Most people like the idea of...
2 min read
Hint: you should not be “business distancing” As someone in a leadership role, you’ve got a lot on your plate right now. You’re balancing ensuring...
2 min read
So today I realized I’ve been to about 250 public safety conferences over the past 25 years. And I asked myself, “Was it worth it?” My answer is yes...
1 min read
At the RedFlash Group, we think a lot about purpose. Maybe it’s because our clients are literally changing the face of public safety. With technology...
2 min read
It’s a common lament among companies and organizations serving healthcare and public safety: there are too many conferences and tradeshows. Despite...