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Actionable ideas and clear strategies for public-safety leaders—because the right insight at the right time changes everything.

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5 min read

Four Truths About AI You Need to Know Right Now

Let’s make one thing clear: We’re definitely not Luddites. We love technology as much as anyone, and in fact most of our clients are technology companies. We’re genuinely excited about artificial intelligence (AI) and actively exploring its...

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2 min read

Planning for 2024 and Beyond: Our Best Strategy & Planning Blogs

One of the things we like best about the end of the year is the look-back and look-ahead content that floods our streams and screens. It’s a rush of...

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3 min read

Current Customers: Your #1 Marketing Prospect

We’ve seen it so many times with our clients and other organizations in public safety: They focus so much on new business prospects that they stop...

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1 min read

Are Your Public Safety Marketing Tactics as Effective as They Could Be?

If you’re a regular reader of our blogs, you know we love to stress the importance of strategy first. Always. But once you’ve got a solid approach in...

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3 min read

Using AI to Drive Public Safety Sales & Marketing

So, you ask, how are Artificial Intelligence, Chat GPT, and similar solutions impacting marketing to the public safety industry? Let’s take a look at...

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4 min read

Marketing to First Responders: Brevity Where It Counts

There’s a lot competing for our attention in today’s digital marketplace. Given the demands of their duties, first responders can be even harder to...

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5 min read

7 Ways to Market Tech to Non-Tech People

Not every public safety agency will embrace every new technology. And it can be difficult to market new technology to those who either don’t...

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2 min read

Money Matters: Our Most Popular Posts About Budgeting & ROI

If money is on your mind, you’re definitely not alone. When asked about their number-one challenge in 2022, 30% of B2B marketers surveyed by Hubspot...

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5 min read

How to Engage with a Public Safety Marketing Team

As we approach a new year, you may be wondering if now is the time to give your public safety marketing a turbo boost and who should help you with...

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1 min read

RedFlash Group’s Greatest Hits (Circa 2022)

We’re hoping your holiday season is full of good food, good people and good cheer. And perhaps a little down time to reflect on all that’s happened...

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