5 min read
Take a look around at all the marketing messages we receive about milestones and anniversaries (M&As). People in public safety and beyond reflexively use M&As as times of reflection that provide perspective. Organizations tap into this strong...
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3 min read
Sales battling with marketing is an age-old tale, perhaps best illustrated by Alec Baldwin’s character in the movie “Glengarry Glen Ross.” I love the...
5 min read
Working with a variety of clients, we’ve been reminded of a couple of things about public speaking. First, that great speakers are made, not born (it...
3 min read
Selling to public safety professionals is much the same as selling to any other industry. But there are some key differences. Knowing the...
4 min read
We’ve all experienced the magic that happens when the right mix of people gets together. They don’t need to be friends or even acquaintances, but...
3 min read
You know that Zoom meeting you had last Thursday where four people were talking at once and you couldn’t understand any of them? That’s sort of what...
4 min read
We’ve all been there. You work for months on a marketing campaign, only to deploy it to a resounding chorus of crickets. Zero response. Or maybe...
3 min read
*Note: The following is excerpted from the recently published RedFlash Ebook: Hope for the Best…Plan for the Worst: Mastering Your Marketing Budget...
1 min read
RedFlash Folk Present at the Citizen CPR Foundation Virtual Summit How will you supercharge your marketing in 2021? Selling an idea, product or...
6 min read
What are the first things you do when deciding on where to have dinner or which TV to buy? Read the reviews. Maybe ask your friends what they...