4 min read
Is it really possible that 2023 is almost here? And though more things are back to normal, there are still new challenges and uncertainties–as well as opportunities– ahead. What are the emerging trends and needs in public safety? And what can brands...
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5 min read
Trust is inherent in the public safety sector. The general public trusts that first responders can (and will) respond to their emergencies. First...
4 min read
To reach Emergency Medical Services (EMS) providers and the leaders of those organizations effectively, public safety marketers have to understand...
6 min read
Is there any area of public safety that’s changing more rapidly than 911? What was once focused on emergency calls from landlines has evolved into a...
5 min read
Do you want to harness the power of public safety associations and media to help your organization? Understand how to garner free press and powerful...
4 min read
Of all the public safety disciplines, law enforcement occupies a unique place in American culture. Generations of Americans have grown up with police...
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The fire service has a rich and storied tradition in America. That tradition is supported by an enduring and distinct culture — one that doesn’t open...
6 min read
The next economic recession is on its way. That seems to be the consensus opinion among professional and retail investors according to a recent...
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There are a few changes brought about from the last two years of the pandemic that are here to stay. One of those is the permanent place for virtual...
3 min read
If you’re a marketer, chances are you’re already very familiar with the customer lifetime value model. Calculating lifetime value simply means...