5 min read
It’s easy to take the process of creating a winning name for granted. Without thinking strategically about what you want the name of a new public safety product or service to accomplish, you could haphazardly brainstorm ideas that don’t serve your...
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8 min read
When the calendar says it’s early January, you can count on at least two things: Most of us are on a diet and there are plenty of articles with...
5 min read
No doubt you know all about the Great Resignation. According to the latest Job Openings and Labor Turnover Summary (aka the JOLTS report) from the...
5 min read
For those of us in marketing and sales, fall means more than pumpkin spice lattes and sweater weather. If you’re like us, your mind is on not just...
5 min read
For the sake of argument, we’re going to assume you have a marketing communication plan to reach your customers in public safety. Even if it’s a bit...
2 min read
PHOENIX, AZ — Keith Griffiths, founding editor of JEMS and a longtime advocate for EMS and public safety, was honored at the 15th Pinnacle EMS...
4 min read
It seems pretty clear that most of us are itching to get back out into the world. And that includes not just having fun but doing business. June 2021...
4 min read
Chances are, you’re already familiar with the typical three-act structure of most stories. It’s a formula that’s applied to virtually every form of...
5 min read
Virtual events definitely have their place. After all, we learned to live with them for something like 16 months. But can you sense the excitement...
4 min read
As we all know, no one can speak eloquently on every topic, to every audience. So how do you do thought leadership right when talking to those in...