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Communication strategy (2)

5 min read

Celebrating Milestones and Anniversaries: Marketing Gimmick, or Opportunity for Reflection?

Take a look around at all the marketing messages we receive about milestones and anniversaries (M&As). People in public safety and beyond reflexively...

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5 min read

Killer Presentations for Public Safety Audiences

Working with a variety of clients, we’ve been reminded of a couple of things about public speaking. First, that great speakers are made, not born (it...

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3 min read

How to Unify Your Marketing Messaging

You know that Zoom meeting you had last Thursday where four people were talking at once and you couldn’t understand any of them? That’s sort of what...

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4 min read

Why Words Matter in Marketing to Public Safety

We’ve all been there. You work for months on a marketing campaign, only to deploy it to a resounding chorus of crickets. Zero response. Or maybe...

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1 min read

Video: How to Tell Your Organization’s Story

RedFlash Folk Present at the Citizen CPR Foundation Virtual Summit How will you supercharge your marketing in 2021? Selling an idea, product or...

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3 min read

What You Say Matters: How to Make Messaging Compelling and Consistent

Scope creep. We’ve all heard of this in the world of project management, but did you know it can happen in your messaging too? Companies can get...

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6 min read

A CEO’s Guide to Delegating Marketing Tactics

Why you need to trust your marketing team and when to get involved Bet you haven’t heard that in a while. Though the smell of jet fuel and the sound...

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4 min read

Strategy Before Tactics: 4 Crucial Benefits of a Communication Plan

"A goal without a plan is just a wish." - Antoine de Saint-Exupery You know marketing your organization matters. You know measuring the results of...

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